AFP February Meeting: Charitable Giving Trends for under 40 donors

As the philanthropic landscape evolves, it is essential for professional fundraisers and non-profit agencies to adapt and engage with the changing needs and preferences of the under-40 demographic. Based on Habitat Communication & Culture’s extensive research study examining donor attitudes and preferences, this session will offer invaluable insights into the

unique perspectives, motivations, and expectations of the under-40 demographic when it comes to charitable giving.

During this session, we’ll uncover the distinct ways in which those under the age of 40 think about charitable giving, enabling non-profit agencies to better understand and connect with this critical group of donors. We will explore how the next generation of donors evaluates impact, transparency, and their personal connections to organizations as they make decisions about

where to lend both financial and hands-on forms of support.

This session will provide actionable strategies and best practices for adapting fundraising approaches to cater to the next generation of donors. Attendees will walk away with the knowledge, tools, and strategies needed to effectively engage and cultivate relationships with younger donors.