| Date: |
Tuesday, September 27, 2005
8:00am - 5:00pm |
Presented By:
AFP - Ozark Region Chapter
Community Foundation of the Ozarks
Springfield Ad Club
Springfield/Greene County Library District
Springfield Chamber of Commerce
United Way of the Ozarks |
| Location: |
University Plaza
333 John Q. Hammons Parkway
Springfield, MO 65806
(click
here for map) |
|
Purpose: | The AFP Fall
Conference is an annual education opportunity for non-profit
organizations, board members and fundraising professionals. The 2005
Fall Conference is a collaborative effort among several
organizations with common commitments to advancing non-profits and
the services they provide in our community. |
Registration Information
- Download
Registration Form
-
Register Online
Schedule of Events:
Morning Session
Keynote
Speaker: Dee Vandeventer
Topic: "They have to know you before they love you. Getting your
message to your stakeholders." Dee's presentation will include
high-level discussion of the following areas: clarity of mission,
emotional branding, stakeholder identification, the Big You™ statement,
working with the media, and much more.
About the Speaker:
Dee's passion is fundraising. As president of ME&V, a nationally
recognized integrated marketing communications and fundraising company,
she has worked with hundreds of nonprofits throughout the country. She
earned her B.S. in Psychology from Iowa State University and an M.A. in
Communications/Public Relations from the University of Northern Iowa. (Click
here for a complete biography)
Lunch –
provided by University Plaza
Afternoon Session
Speakers: Springfield Ad Club representatives (TBA)
Topics include: Community Relations (defining and
understanding your audience, principles of influencing audiences, media
and government relations); Communications Tools and Tactics
(communications checklist, newsletters, direct mail, advertising, PSAs,
special events, multimedia, tools of the internet, customized
information delivery); Panel Discussion, "The Fall of Advertising and
the Rise of Public Relations" (limitations of traditional
advertising, public awareness does not equal public response, question
and answer session).
About the Speakers:
The mission of the Springfield Ad Club is to provide a forum for
interaction, education and professional development of its members in
order to enhance the advertising marketplace. The club represents the
advertising industry's interest to the public, governmental and
regulatory bodies and provides advertising counsel to public service
organizations. (Click
here to learn more)
Fall Conference 2005 Exhibitors:
Opportunities will be available at breaks and lunch to visit with a
variety of local companies providing services to non-profits. Confirmed
exhibitors include:
-
Association of Fundraising Professionals
-
Community Foundation of the Ozarks
-
Elite Promotions
-
Liberty Advertising and Marketing
-
Springfield Ad Club
-
Springfield-Greene County Library
-
Sunburst Silver Enterprises
-
United Way of the Ozarks
-
VisionMark
-
Wehrenberg Design Company
If you represent an organization that is interested in
exhibiting at this event, please click the following link to obtain an
event
Sponsorship/Exhibitor Information Form or call Linda Perkins, Fall
Conference Committee Chair, at (417) 862-0004, ext. 1114.
